Ambiance: Sensory Marketing

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I think we short-change ourselves more than we’d like to admit to, given our penchant for social media, texting, instagram and so forth. The convenience and immediacy of digital communications is undeniable. We expect such things. Yet as great as communications can be, nothing can replace being there, on location, in person, surrounded by a tangible reality that can touch all our senses.

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Great photography, video, journalism and storytelling can provide part of the experience, but what they can’t deliver is the visceral qualities that encompasses the milieu of the location.

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