I admit it. The above advertisement can be a bit unctuous. Still, with the impact of soci0-political flux, climate change etc. , it’s easy to take things for granted. The message is not lost on anyone at the firm, especially when it comes to working in the best interests of a client.
Have you ever seen this platitude expressed anywhere, let alone on a billboard opposite a major interstate? It certainly rings true. This is one of the most commented on and favored messages we post. And it’s up day & night during the month of November. Thanksgiving looms large on the minds of many though it should be top-of-mind on days before and after the holiday itself.
More than ever, I do believe thankfulness—more precisely gratitude—is short changed as a shared expression, either for yourself or toward others. We should acknowledge with greater gusto the treasures we are thankful for. The folks who receive assistance, education and more from any number of non-profit agencies are the beneficiaries of our time, effort and financial support.
Silent auctions, galas, dinners, concerts, stage performances and so forth are typical instruments optimized to collect money needed to fund various programs and to add resources.
No question, financial resources are invaluable and necessary. Yet we know that the beneficiaries of all sorts of programs are grateful receivers. The depth of their gratitude is palpable and none more so when a program is cut or discontinued.
But in this holiday season—as in any season, really—there’s still so much to do, so much to give, so much that requires money, time and personal effort. At the very least, understand the magnitude of gratitude, of how it can deliver to both giver and receiver a measure of confluence that is its own reward.
Even under the most dire of circumstances, having a thread of gratitude means something. https://www.bbc.com/news/av/world-asia-50376439/philippines-the-boy-diving-for-plastic
Carlo Centeno 