Observation and interpretation of anything is very subjective though in commercial and advertising work, that which is deemed creative and acceptable are often determined by the art director, sometimes by the account supervisor on behalf of a client. Actually, the person who has the last word is often not the illustrator, photographer, videographer, writer–or in today’s parlance–the content editor. In my experience, the buck stops at the client’s desk….and oddly enough at a desk occupied by someone with a tangential connection to the project, perhaps rare, but it happens. “I think it’s clever, why don’t we run with it?’
Now, if the creators of verse and image are the clients, then the advent of blogs and vlogs have given these clients the control to post final versions of whatever is being created. To have complete creative control is nothing short of invigorating if not self-serving. Being both client and creator is double-edged; not surprisingly, creators can be the hardest of critics, at times being so critical of their own efforts and results that projects crawl to a stop. Paralysis-by-analysis, imposter syndrome, go figure.
So, when your creative fog lifts don’t meander thinking you’ll encounter an epiphany. Yes, at times that does happen when the creative block lifts, and you’re greeted by some nugget of an idea. If you’re the creator and the client, then it’s incumbent upon both personas to look at your product/content with equal scrutiny. Both minds, while driven by other factors, do have a common intersection. Think of 2 circles, one overlapping the other. In that small, shaded area is where the diaspora of sales, marketing, advertising and more are all blended together.
I think of that creative block, that fog, as a layer temporarily covering my creative line-of-sight. It does lift, so be ready.
Carlo Centeno 