The flexibility to stand or sit at my desk is very helpful to me, but there are days, moments, concerns et al, when I need to remind myself that, “If it doesn’t add to the quality of my life—or someone else’s—then jettison it.”
Category: POV
Spring part 3
Forecasting warmth…
Spring
Every March, we try to make our way up to Smith College to see their flower show. This is one of our favorite peripatetic sorties. Not surprisingly, most visitors appear happier or at least cheerful in demeanor. It’s gotten to the point where smartphone cameras rule the aisles; rarely seen is a “regular camera” as we know it.
Space
Time and space—time to be alone, space to move about—these may well become the great scarcities of tomorrow.
Edwin Way Teale, Pulizter prize-winning American writer, photographer and environmentalist
Longer Day Beginnings
This is about as close a hint I can offer about Spring being just around the corner [March 20, 2017: the Spring Equinox]. While this is a shot taken late afternoon, it strongly, warmly suggests the start of longer, light-filled days to come…
Holiday Light: a child’s POV
I know that some holiday light displays can be over the top, but the child in me still finds fascination into what is clearly a labor of love.
For those suffering holiday [commercial] season stress…
“It’s not what you get, but what you think you’re getting…” Carlo Centeno
I‘ve said and used that one epigram countless times when teaching, when conveying nuances about branding, attribute positioning and when attempting to make sense of features and benefits not only in marketing, but across all that is Life, mine and others.
The holidays are tough for many. I’m not alone in this. Funny how art, music, literature, et al have a way of refocusing one’s POV. That POV may be for one moment, but it’s enough to shake you and pull yourself together to help find the best things within the moment at hand. And “best” does not have to be anything grandiose; small gems can be just as grand.
So on those days, when I think I’m getting blasted by the commercial beasts of the season, I remind myself of my aphorism above and recall the lyrics to this song, “Watching the River Run,” a timeless salve created by Kenny Loggins and Jim Messina.
If you’ve been thinkin’ you were all that you’ve got
Then don’t feel alone anymore
‘Cause when we’re together then you’ve got a lot
‘Cause I am the river and you are the shore
And it goes on and on, watching the river run
Further and further from things that we’ve done
Leaving them one by one
And we have just begun, watching the river run
Listening and learning and yearning to run, river, run
Winding and swirling and dancing along
We passed by the old willow tree
Where lovers caress as we sing them our song,
Rejoicing together when we greet the sea
And it goes on and on, watching the river run
Further and further from things that we’ve done
Leaving them one by one
And we have just begun, watching the river run
Listening and learning and yearning to run, river, run
Written by Jim Messina, Kenny Loggins • Copyright © Universal Music Publishing Group, Gnossos Music / Milk Money Music
Mt. Greylock in the Fog
At 3,491 feet [1,064 meters], Mt. Greylock is the tallest peak in Massachusetts. On a clear day, you can see upwards of 90 miles or so. That wasn’t the case on this late-autumn afternoon. Still, the quietness and solitude of the place proved cathartic.
The Bascom Lodge on the peak allows hikers and those bitten by wanderlust to stay overnight though that recently ended when 5-inches of new snow fell the weekend of October 22, 2016. The Lodge reopens next spring.
Juxtaposition x3
I‘m unsure as to who lives inside the shiny, trailer home. Perhaps the building superintendant for apartments closeby? I am taken by the juxtaposition of 3 perception points in these 2 photographs. There’s the trailer home, the new apartments just behind it and the skeleton of what appears to be a very large factory, literally a shell of its former self.
The Humphs…
I think I’ve seen just about everything this election year. It won’t get the best of me in spite of it. So, after conferring with my buddy, Humphrey, we determined that he is another option for the ballot. Humphs may not have fluency in diplo-speak and he doesn’t speak from both sides of his mouth [jaw?], but he will be honest about things…and you will know it.
Spread the word. You’ll feel in the dumps, if you don’t vote for Humphs!
What is a powerful brand made of…?
Ferrari. What comes to mind other than the obvious. Luxury? Exclusivity? Formula 1? Art? Engineering? History? Passion and Soul? You can add your own to the list. For as long as I can remember, I’ve felt that many things designed and made in Italy were objects in possession of a soul. From appliances, cuisine and fashion to industrial design, mechanical engineering and art, Italy’s portfolio of world-renowned brands are the stuff of dreams and much more. However, there is one brand that has an aura all its own, one that’s genuinely global in scale and scope.
Between the poles and across the hemispheres, no other brand stirs as much passion, approval, loyalty and emotional ownership. When Enzo Ferrari created his eponymous company, he put into motion more than a company. Ambition, passion, problem-solving and yes, art, were made manifest in his cars, first in racing, then in street-legal sports and GT cars.
What factors played into the creation of Ferrari, the brand?
Passion This is a must-have, a non-negotiable intangible that’s expressed in determination, faith in oneself, desire and ambition.
History There are no overnight successes. Powerful brands have a narrative. Properly framed [read: small beginnings to small victories to world-wide success], Ferrari took to heart his mission to produce race cars that were designed to win AND deliver an aesthetic unlike others on the track. Certainly this mission carried over to street cars. Ferrari’s history is important to the brand’s mystique and attractiveness; the company smartly uses history to enhance its position in the exotic car market.
Standing Out Powerful brands deliver consistency and a promise on quality. Not to be flip, but early on, Ferraris weren’t consistent with quality and reliability. However that has changed. In just the past 20 years, they’ve produced products that are wholly different from other sports cars. One thing is certain, when you see a Ferrari, it does stand out. If you’re fortunate to drive one, its performance also stands out across a variety of areas [acceleration, braking, steering, sounds from the engine bay and exhaust pipes and so on]. Proper positioning is part of standing out and the company manages this extremely well.
Value You can successfully argue that no one needs a Ferrari [or anything that speaks of luxury, for that matter]. The brand’s real value goes beyond the sticker. Emotional ownership and exclusivity fuels value; the sticker price reinforces limited production quantities as well. Ferrari markets its brand through careful licensing, merchandising, events and affiliations. Put another way, mortals like us can still feel part of the Ferrari brand, mystic and experience. Their online store demonstrates this because it promotes a sense of inclusion: we can’t afford the cars, but we can feel and show our admiration for the brand via jackets, bas, mugs, watches, caps, T-shirts, office accessories and more.
Carlo Centeno 