In my life, only 2 museums have profoundly impacted my psyche: The U.S. Holocaust Memorial Museum in Washington, DC and most recently the Eastern State Penitentiary in Philadelphia. As instruments for education, they are a means to an end.
The prison in Philadelphia was built to help those find and practice penitence for whatever crime they committed. Human nature can be flexible and adaptable across time, however, incarceration and solitary confinement has a way of bringing ruin to flexibility and adaptation.
With that ruin, even the strongest of men—and women—lose their hearts, emotions, everything, to spiritual atrophy.
If marketing is the means to help us remember a brand and its benefits, then the marketing of such museums is to reinforce the unimaginable cruelty were capable of, and to keep alive the most powerful and universal of virtues that are love and hope.
Carlo Centeno 