Marketing Idioms in the Snow

16 Feb Snow Spfld-0322

Everyday life is filled with idioms. Sometimes I think of them as bridges connecting a concept, a service, a product, even a person. After a snowfall, the gates open and I’m at the mercy of a brain that works to find a metaphor, an idiomatic expression, a slice each of the expected, unexpected and infrequently, something on the order of the unimaginable.

16 Feb Snow Spfld-0324

My favorite type of snow is the dry, fluffy stuff. It may not pack well to create a snowball or a snowman, but it’s easy to shovel off a driveway or brush off a car. For many skiers, fresh powder is nirvana: how can this get any better?

16 Feb Snow Spfld-0323

This kind of snowfall encourages you to look around. The cars are covered like blankets. Flat, open fields are akin to a slice of white bread. The trees look powdered by confectionary sugar. This kind of snow is a visible version of a special aura. Whatever is under the snow takes on another quality. Attributes of beauty, protection, secrecy, purity, freshness are some that come to mind. “Use _____ soap because it’s as pure as the driven snow.”

In this case, snow isn’t all that bad now, is it?