A Change

Yes, I made a change to this blog.

I’ve essentially distilled it down to 2 things: life with a pen in one hand, a camera in the other. I dropped the nav tabs on marketing, personal branding and emotional branding [that 3rd one, I’m not 100% certain of]. Did I do a screen capture of the previous home page before making these changes? Heck, no. And it doesn’t matter quite frankly.

A lot of my waking time is spent on marketing, which is well and good, but all marketing and no play makes this mortal’s life a bit one-dimensional, don’t you think? I might be struggling with idiopathic post-Superbowl advertising distress which is what likely prompted my actions regarding my blog tweak. Yes, the commercials were interesting, entertaining and in some cases worth remembering, but did you remember the advertisers, and if you did, which ones? Hence, my idiopathic distress, which prompted my attention to simplicity.

We have enough complexity in our world today; think Occam’s Razor, often referred to as the principle of simplicity.

In just the past 2 years, there’s been quite bit of change and we know still more changes are coming. In an abstract yet very real sense, change is always in motion. No sooner when one particular action or event “completes” a change, then somewhere else, another action or event changes.

And we know of some companions that are inseparable from actual change: the shadows of discomfort, frustration, ambivalence and cognitive dissonance that move us out of our comfort zone.
So, we resist or adapt. We deny or cope. We make the best of what’s handed to us and move on as we must.

When I allow myself a moment of observation in the present, or to live in the moment, I may see or sense a common attribute with change. We are creatures of habit, and most reactions to change are defensive: that’s not how things are done around here. The discomfort supports notions such as the saying, if it isn’t broke, don’t fix it. Granted, some actions and procedures may not be broken, but certainly many things can be improved.

No doubt the Hubble telescope still works, but humankind also possesses a good amount of, “so, let’s try this for a change….” in our quotients of intelligence and emotion. If we didn’t, then the amazing Webb telescope would never have been created. Change affords us an opportunity for improvement, the chance to move from the rote and familiar, to a condition of both collective and individual betterment.

Open your arms to change,
but do not let go of your values.
Dalai Lama