Author: carlo centeno

Big Picture

This requires a short preface. Currently underway is a long-standing project to repair the viaduct that transports drivers north and south on I-91. It requires the replacement of span supports, expansion joints, drains, electrical conduit and more. A lot more. These first 2 images were taken with a telephoto lens, a 300mm, and it brings one closer to a detail or two, in this case a glimpse of workers, the newly placed steel beams, etc.

The next 2 images offer the same perspective but with a 50mm lens, which represents one’s normal field-of-vision.

Yes, it’s important to appreciate the finer details of many things, but sometimes seeing the big picture can add immeasurably to our understanding of what needs to get done.

Spring

Every March, we try to make our way up to Smith College to see their flower show. This is one of our favorite peripatetic sorties. Not surprisingly, most visitors appear happier or at least cheerful in demeanor. It’s gotten to the point where smartphone cameras rule the aisles; rarely seen is a “regular camera” as we know it.

 

Ambiance: Sensory Marketing

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I think we short-change ourselves more than we’d like to admit to, given our penchant for social media, texting, instagram and so forth. The convenience and immediacy of digital communications is undeniable. We expect such things. Yet as great as communications can be, nothing can replace being there, on location, in person, surrounded by a tangible reality that can touch all our senses.

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Great photography, video, journalism and storytelling can provide part of the experience, but what they can’t deliver is the visceral qualities that encompasses the milieu of the location.