summer – Carlo Centeno

Features & Benefits

If there’s one thing obvious about marketing and advertising is that they attempt to shape your perception, to one of acceptance or revulsion. In this politically charged environment, I’d say most political advertising encompasses the latter. But we’re not going there today.

Here we have 2 wooden structures, one historical [circa 1800s], the other modern. Now, one may think that the modern structure offers more features: pressure treated wood, steel anchor collars, robust carriage bolts, nuts and washers [possibly even zinc treated to resist corrosion] etc. Well, it does have more features; it has to given its function. But it doesn’t mean it’s better than the simpler one, rather, the modern structure is built specifically for conditions and utility common to coastal areas. Both types share similar benefits albeit differentiated by design, materials and construction.
Well, the purpose of the modern structure may be the same as our historical one, that is, to prevent something from entering or leaving a specified area, perhaps protecting one side more so than the other.

Before you clobber me with the apples-to-orange inequality of this comparison, the point I’m making is that consumers often equate features as benefits. If you’re anything but a design engineer, you may think that the metal anchors or collars wrapped around the angled stanchions may be unnecessary. However, if you live, perhaps even work along this shoreline, you would know that the tides and storm surges exert an astounding amount of pressure against barriers. The added strength of the collars is beneficial to the overall strength of the structure.

“This unit can do more than its closest competitor.”

On a recent trip to one of the box stores, I couldn’t help but overhear a salesperson singing the amazing features of a particular dual-door refrigerator. NOTE: the courtesy photo is for illustration and is not the product being referenced herein.
“…..with the app on your computer, that model can sense when it’s time to restock, bread or cheeses or certain vegetables or frozen dinners…”
The technology, the artificial intelligence that’s coming to market, can be impressive. But will it work on my iPhone 6S or will I need an Android system?
You know, my home fridge has an ice-maker, though it doesn’t automatically dispense into my glass when held below a special port. Mine? Open the freezer door and grab ice from the container, a container purchased separately, BUT, looks like it came with my fridge. Typically I empty two ice trays into that container, refill the trays with water and return to the freezer. In less than 10 minutes, you’ll have ice that’s just as good as what the cyborg-fridge can automatically deliver to your glass.

My hand is the delivery and presentation vehicle. And it works. No downloads, no firmware, no software….basically, I’m somewhere with basic technology versus, being nowhere or confused with this hi-tech stuff. Now, if I was that customer learning about the smart appliance in question, perhaps the dialogue would go something like this:

Salesperson: It’s an amazing piece of technology. It can monitor your food and beverage consumption, conveniently at your fingertips. You use an app on your smartphone. It’s a big plus for busy families.
Me: That’s impressive, but it’s a feature that I don’t need or really want.
Salesperson: You can even check it from just about anywhere in your house. That’s real convenience.
Me: Actually, I find it more convenient doing it my way.
Salesperson: And how’s that?
Me: I walk into the kitchen, open the door and make note of what’s still there and what needs to be added onto the grocery list.
Salesperson: How is that more convenient?
Me: Well, it’s not just convenience for me, but a benefit.
Salesperson: Oh….?
Me: It’s called walking. For me that’s a benefit. I already do too much sitting at work.
Salesperson: That’s a valid point, but not really helpful. I mean we’re talking about making your life simpler, by doing less chores, to get more time to do things you’d rather do..
Me: I’d rather get up and move. Besides, I get a chance to scope what’s not in there, but whether the shelves need cleaning or if an expiration date goes back to the Nixon administration.
Salesperson: Wait, who’s Nixon…? Anyway, think of it as an evolution towards the future of appliances. You, the homeowner, can control all your appliances such as your TV, your A/V installations, the lights and the thermostats and so forth.
Me: ….and without even breaking a sweat.
Salesperson: Exactly.
Me: Will people really adapt to this technology? I imagine someday my health insurance being able to buy data regarding my food preferences, and since I love ice cream, well, a dietician or cardiologist may take issue with that…who knows?
Salesperson: Hey, well, hopefully that won’t be the case. I mean there’s a ton of places where information can be bought for marketing or research…that kinda stuff.
Me: Of course….you know and I know that your actual mileage may vary…capisce?
Salesperson: Ah, yeah, sure….have you seen the new washers and dryers that are out now?

Connections

I love Cape Cod. The season doesn’t matter, but late summer is often a great time. There’s less traffic and a more laid back atmosphere. The beaches and wharfs hold less people, though there are those hearty souls who continue their routines swimming parallel to the shore.
I watch the few on the beaches, most in their chairs, some sitting or lying across a large towel. Others are involved in conversation or quietly engrossed with a book in hand.
You can always count on walkers tracing their steps first one way, then on their return trip to a starting point. The most jubilant are often a dog and its owner. They’ve waited for the moment when the beach was available to them and their joy is clearly displayed. This is the kind of connection that’s about as simple and straightforward as it can get: get out and spend time with good friends, family, your dog—even yourself.

The men enjoying their cocktails aboard a boat speaks of many types of connections: family, work colleague, college room mate, best friend, and so forth. Between the “remember when….did you hear….whatever happened to…” are those moments of hilarity, some brought on by something long past, others in more recent times. Nostalgia connects with the present.

I love the Cape, especially for the many connections its made for me.

Transitions

With September upon us, there’s that sense summer is nearing its end. You wouldn’t think that on such a day as this: it’s warm, bright, a slight breeze and plenty of green just about everywhere you look.

Yet the season’s already changing. My morning start is just a little darker than what it was a month ago. Some of the maple trees are starting to turn color. Shorter days means Autumn is at its threshold.

When I need to have some distance from this maddening world, the outdoors provide a good dose of calm and reassurance. It can be more challenging in urban areas, but parks are a viable alternative. Get outside and realize the natural world accepts you as you are.

This pandemic has modified if not altogether changed, the way we mark the change in seasons. Traditionally we associate baseball as the “start” of summer, football the beginning of autumn, basketball and hockey mark winter’s arrival. But many of these traditional markers have started later than usual. As a consequence, our seasonal clocks are skewed. This has been compounded further by schools having different protocols for their first day. Is that day for virtual online learning or in person at the actual building?

Time to get outside.

Wounds.

The power of water is astounding. Trickles that turn into streams then morph to raging rivers—at times in a matter of a few minutes if not less—cannot be taken lightly. Trying to accurately track an object caught in fast-moving current is almost impossible. My August 5th post about The Falls clearly demonstrates the meaning of “fast-moving.”

Wind can be just as harrowing. Various parts of the country were seriously hit first by the rain storm Isaias then by a rare, but powerful wind storm called a “derecho.” The middle of our country bore the brunt of its force leaving what resembles a war zone.

Closer to home, there was considerable damage from this most recent windstorm. Though the harm and damage here pales to communities in Iowa and beyond, I’ve noticed pine and oaks uprooted and toppled over. The swath of this recent storm event caught me somewhat off guard.

Looking at the damaged trees produced that anthropomorphic feeling within me. The morphology of plants, and trees in particular, created a connection hard to ignore. My trunk or torso is akin to that of a tree. My arms and legs are limbs just as a tree has limbs. My core, like that of a tree, is the foundation that helps me stay upright.

It was apparent that these trees could no longer return to what they were only days before. I’m not an arborist, but I surmised that nothing could be done to “save” any of the trees I looked at and photographed. Not a one.

When severe storms strike, all life is impacted in one way or another. However, plants and trees are particularly vulnerable because they are literally anchored to earth. They can neither hide nor escape their circumstance and their wounds are so obvious.

Dark, grey afternoons…

For all the misery and inconveniences really bad weather creates, storms have a unique appeal to me. They are fascinating creations. In the most dire of circumstances the devastation they leave behind is nothing short of incomprehensible, humbling and frightening.

On the other hand, bad weather has a way of fine tuning me to a mode that captures and enables the ephemeral: in one moment, a gentle falling rain suddenly becomes heavy, rampant, even vindictive in the force and quantity of water that dowses everything.

No sooner than the rain pummels the landscape, the water is then swept away, transitioned to a drizzle that moves ahead of a foggy veil suspended just behind the now gentle shower. I think of the various weather possibilities as moods, from the bright sunny days [hope, optimism, gratitude, e.g.] to the dull grey of a threatening sky ready to let loose its worse [depression, angst, regret, e.g.]. Weather figuratively produces such an array of moods.

Dark, grey afternoons carry a weight [wind, water, ice, snow, heat et al] that can lay to waste your surroundings as well as your inner landscape. Yet when I pick up my camera or take pen and journal to hand, I remind myself that things change. Storms have their beginnings and an end. And what happens in between can—and will—wreak havoc on the most carefully laid plans and intentions.

Events, like storms, are markers in time. And having a marker delineates a “before” and “after.” What were you doing just before the storm hit? Where were you? We often have a stronger temporal sense of change whenever nature throws us the worse. Similarly, we celebrate when the change is for the better; some days are referred to as “picture-perfect…like a perfect postcard if you will.

The prologue to dark, grey afternoons can be a harbinger of bad stuff yet to arrive. Still, I look at these harbingers for what they are: a dramatic dance of fleeting light, of varied grey swatches which masks greens, yellows and blue, of movements brought on by high wind speeds and even a gentle breeze.

Weather, in all its forms, is a fulcrum on our impressions of just how good or bad our day is doing.

Pleasantly Untitled

Face-to-Face

I suppose any season is good for “time travel.” Case in point: The Hancock Shaker Village in Pittsfield, Massachusetts. Throughout New England and other parts of the country, living museums provide a chance to feel what we could only imagine.

Such places serve to remind us of what we have. Or what we’ve lost.

On a particular Saturday evening, I was reminded of the power of conversation. The Shakers traditionally have family dinners, meaning you sit at a table–often a rather long one–and enjoy supper together. This particular night came via the Food for Thought series, a HSV summer event whereby one sits and enjoys a gourmet farm-to-table dinner and conversation. From June thru August, an author is invited to dine, discuss and engage about a recent book that she/he has published.

Traveler, award winning writer, bestselling author, Mr. Simon Winchester.

The narratives can be compelling. Unsurprisingly, there’s the conversation of getting-to-know a bit more about a person, not the least being the author who’s about to recount a journey of research, writing, editing and more.

Like the author, the guests had their own experiences to share. Most were familiar [snippets of life’s journey from a father-mother-engineer-lawyer-financial manager-medical doctor, e.g.], and others were fascinating to hear and talk about. In attendance was a young student of epidemiology, and I should have talked with him beyond his academic CV [Princeton, then John Hopkins]. It would’ve been fascinating to hear more about the rise of diseases and other ailments that can quickly wreak havoc on populations around the world.

The beauty of talking face-to-face is that beyond the words you hear, you’re also emotionally involved. Expressions, gestures and tone each hint at nuances that can be missed when engrossed with email and text messages.

I enjoy the various digital communication platforms and they can be timely if not helpful. However, there’s still something to be said about connecting with people face-to-face. And that kind of connection can make such a difference in your comings and goings day in, day out.

Dali

Many artists come to mind when the genre of surrealism becomes a topic for discussion–or bone of contention–but Salvador Felipe Jacinto Dali y Domenech is one that occupies a notable position in the annals of imaginative imagery and surrealistic interpretation.

The Slave Market & Disappearing Voltaire

If your preferences lean toward realism, then Dali can and will, leave you wondering why such creations are in a museum, indeed, an eponymous one at that. Art is Art and its value depends on so many areas of technical and aesthetic measures. For the rest of us mortals, subjective interpretation is all we can muster. I overheard someone trying to understand one of his paintings and his somber remark was, “Salvador Deviant.”

Portrait of deceased brother if he lived to be an adult.

Art is what you make of it. It means you can be apathetic, sympathetic, curious, appreciative, angry, happy, bewildered, uncertain, confident, disappointed, insulted, overwhelmed, inspired or even validated.

You have to appreciate his creative genius when you’re pulled into one of his canvases only to be taken aback when the image changes. In one moment you see 2 nuns, then a blink later, you suddenly see a face made in part by the same 2 nuns [cf first image above for Voltaire].

My self-portrait is an interesting take on a photo booth, but one more entertaining if not interesting. In a way I’m borrowing a slice of time from Dali’s world. A simple souvenir for me, though I suspect Dali would’ve seen a leitmotif kindred to the impertinence and sarcasm of his painting, Persistence of Memory.

Wandering towards warmth

It’s at this time of year when I hear longings for warmer weather. From workers in the office building–a lot while in the elevator–to family and friends, I hear wanting cries and wishes for winter to end. February is akin to that last push toward a finish line; it’s a test of emotional endurance because you’ve made it this far yet there’s still a distance to go. When will this end? Let’s finish winter and get on with spring. Polar vortex aside, I’m still enjoying winter. However with daylight piling on, it’s not difficult to think about spring.

In no uncertain terms, sunny, warmer weather puts people in a better mood, especially during those first few days. What’s not to like? You get more vitamin D. The air feels gentler. The sky appears friendlier. The pace of life is calmer. The sounds and sights of life are no longer insulated: laughter, more people outdoors, car windows open, music escapes from said windows, smiles appear from once stoic, resigned faces and of course, fashion turns lighter as puffy, padded, heavy and scratchy attire is relegated to dry cleaning, the cedar chest or some other domestic sarcophagus to be opened later in the year.

Many of us in New England are already wandering toward and wondering about the warmth. For now, we can still huddle in our coats, don an extra layer, warm ourselves with a mug of Hot Toddy and make the best of things next to the fireplace or wood stove.

[Really] Low Tide

The claim is that “over 160 billion tonnes of seawater flow in and out of the Bay of Fundy twice a day.”

I would be grateful if I could purge my mind of all the thoughts and sentiments that don’t add to my quality of life. If I could do that twice a day, I wouldn’t be sure if I’d be a more genuine version of myself. Hence, perhaps once a day would be sufficient. Let’s not get greedy now…!