black&white – Page 5 – Carlo Centeno

“Here’s looking at you, kid…Merry Christmas…”

Landscape

There’s nothing quite like the landscape of the human face. Richard Avedon

These are recent portraits I took of my colleagues. What they all have in common is that they live in Berkshire County.

Ghost

I was right up against the front glass of this luncheonette and I don’t recall seeing anyone close to me at all….odd. Still, the reflection is interesting.

Okay, now I’m freaking out…this is the frame I took just before my “ghost” photo….the position isn’t exactly the same as I took one step to my right. Go figure!

Zombie Street

Perhaps this might be considered a new organic form of “economic indicator” for our time. Brexit was more significant than it seems.

The grand tradition of street photography goes back quite a ways. I suspect most of you reading and looking at this probably weren’t born yet. Indeed, perhaps your parents weren’t even born yet. Much of that photography was done in B&W and much of what does happen with street photography today is still black&white.

I though back to the time I saw this homeless person and asked myself, “What caught my attention?” This is what stood out in my recollection.

Rural Marketing

It’s a wonderful drive to get there. Along the way, you’ll see some of the most pastoral and picturesque landscapes that New England can offer.

The restaurant at South Face Sugarfarm is celebrating its last season. For over 30 years, the family has been serving a variety of New England breakfast fare to visitors from all over. Many visitors become regulars who then make the trip every Spring to partake of homemade waffles, pancakes and more. Naturally, the sugarfarm’s maple syrup is the siren that prompts visitors to make the trek. Ours is a leisurely one hour drive.

As far as I can remember, they didn’t do much advertising through the years. You might open a Thursday Lifestyle section of the local newspaper and see a small ad. That was it. No radio, TV, outdoor, direct mail and so on.

I suppose in its purest form, word-of-mouth marketing is its biggest champion in generating traffic. Whenever we’re there, it’s often crowded and if the weather is half-way decent, people who signed in for a table wait outside. We’ve since learned to go as early as possible. People don’t mind waiting; call it rural networking if you will, as you’ll hear introductions and conversations that could work just as well in a big city cafe.

The experience at South Face Sugerfarm Restaurant defines the brand. It’s consistently congenial, comfortable and more. The food is great of course. The service is very good and the overall feel is one of down-to-earth simplicity. Paper plates and plastic utensils are the order of the day. Everything else is home-made if not uniquely belonging to South Face.

On some visits, there’s a cacophony of “hellos” and “great to see you again” mixed in with small talk and the occasional hearty chuckle or a chorus of “No way!” The cozy dining room can be whisper calm one moment and bustling the next.

I know I’ll miss the drive up to little Ashfield, Massachusetts and miss the South Face restaurant even more. But this is New England and somewhere, another sugarhouse beckons an introduction.

CORRECTIONS: I received word from the owner that advertising was actually regularly done via newspapers in the area as well as on the online directory, massmaple.org as well as more recently on Facebook. My apologies for the error.

“I could get used to this…”

Lexus is currently running a :30 second TV spot for their 2016 ES model. The tag identifier is, “I could get used to this.” The marketing inference being one can upgrade to the next levels of luxury, prestige and social standing.

We all have aspirations though many, I dare say, are with things material. I’m no exception. However, after awhile, there’s a point of diminishing returns. No one needs the biggest, baddest, coolest of anything. Marketing feeds our psyche, fuels our heart’s desire; then the new car smell and the “!@$!@ I’m-on-top-of-my-game feeling” validates our consumerism. After awhile, we all float back to terra firma. That new car smell is gone and feelings of euphoria dissipate into the the air.

These photos were taken at The Mount, the home of American author Edith Wharton, the first woman to earn a Pulitzer Prize for Fiction. The grounds and mansion are now collectively recognized as a historical site. It’s a favorite stop for fans of the gilded age, beautiful gardens and literature. Do I aspire to own and live in such a mansion? Do you?

Really now, on this scale I’m better off living vicariously; doing so precludes mortals like me from paying taxes, utility bills, hiring staff etc. Frankly, my “I could-get-used-to-this” license would expire within 5-6 weeks if not days. Some would welcome the possibility of having such a life, others would frown with disdain for the scale of the home and grounds, the sentimemt being that of excess. Besides, I’d have to get a riding mower just to do the backyard lawn! Do you have any idea how long that would take…?!

Remnants v3

MOMA has a photography exhibit, appropriately, Ocean of Images: New Photography 2015. It runs through March 20 and I hope to plan an escape some weekend. It seems that each year, this exhibition—like others that explore trends and new artists in a given medium—brings out the opposing camps: “No, this isn’t photography” in one corner versus “Of course it is, it’s a new, fresh look at photography” in the other. Time marches on so change is inevitable, good or bad. For now, I take a look back.

These B&W photos—like the ones in Remnant and Remnant v2 come from the same collection or year they were taken, which was sometime in 1973. I am particularly moved by this photo, a portrait of a teacher I had in high school. Mr. Dinsmore was his name. He had an emotional quotient [EQ] that was apparent long before EQ became a chapter in any number of business management books and case studies. First and foremost, he was a very good english literature teacher.

Sadly, I learned that Mr. Dinsmore passed away, a brain tumor taking him from the school and his charges. His spirit—and my memory of him—lives on.

Remnants v2

I love “time machines.” Old print ads, mechanical cameras and fountain pens, and of course, museums.

Coming across black & negatives and prints—especially those you haven’t seen in decades—is a journey all its own. I’m not waxing forlornly for the past, but I am revisiting these slices of time: what are the “whys” and “wheres” of these images?

Remnants

These 2 photographs were taken before many millennials were born. They were taken with a Nikon F with a Nikkor 50mm f/1.4, using TRI-X film 400, sometime in the fall of 1973. I suspect that these 2 views are probably different today, and I dare not visit the space for fear that in their place will be condos or parkways or other concrete manifestations that tend to mute my sense of self.

A Soiree of Symphonic Relevance

Nancy Hoffman samples one of the many gourmet offerings. — Nancy Hoffman samples one of the many gourmet offerings created by Emily’s Catering.

For approximately 2.5 hours on a beautiful summer night, Nancy and Jerry Hoffman graciously hosted an early evening function, one which acknowledged the generosity of patrons supporting the Hartford Symphony Orchestra.

Back in May during the annual gala for the HSO, one of the auction items was an evening spent at the Hoffman’s West Hartford penthouse. The lucky bidders/supporters were treated to jazz music and popular standards while hot and cold hors d’oeuvres were served and select wines and spirits were poured.

Enjoy the photo-essay [click on an indvidual photo for closer viewing].