With a pen and camera
New York City. A fantastic place that involves all your senses.
Fort Myers, FL. This second image is taken further south, about 1,250 miles [2,012 km] away. Here’s a destination where the senses aren’t always engaged. Let’s just say “relaxed” is a more fitting adjective. Finally, both photos were taken approximately around the same time of day: late afternoon.
Hudson Hall 327 Warren Street Hudson, NY
*City of Superlatives. Anything that projects grandeur or largesse beyond one’s imagination sounds better in french. Hudson Yards is a good example. And this project is more than just another set of very tall buildings.
My sole photo doesn’t begin to tout the scale of the real estate involved. Heading west from 10th Avenue to 12th and south from West 34th to West 30th lies the acreage that holds the largest private, real-estate construction project in the USA.
The Big Apple is about to get much bigger on so many levels, but don’t take my word on it.
I recently attended the Digital Marketing Summit for Financial Services & Advisors in NYC. The sea-change in marketing as a science is nothing short of overwhelming. It’s not a stretch to feel data sets [Big Data] testing your senses of feasibility in order to select specific data that can help shape your marketing messages and strategies.
My fascination for everything that is Formula 1 is insatiable, including the way F1 teams develop new technologies to gain a competitive edge under the rules. In recent years, digital data procurement has become de rigueur , just as it has in marketing. There’s no escaping it, there’s no going back. The Summit was well attended, moderated with timely panels and break-out discussions; collectively the 2.5 days allowed me to get in over my head on various “How To….” and “Why Social Media is….” findings, benchmarks and strategies. Professionals from across the USA, Canada, Trinidad Tobago, Germany, England, and other countries were on hand.
The digital marketing and social media cognoscenti may know this already, but these are my Summit take-aways:
The diagram noted above is the [estimated] output of a Formula 1 car during practice at this year’s Malaysian GP. The data set is a representative overview of what the driver must know based on speed, gear selection, braking points, acceleration points, track sections and the use of the car’s DRS [Drag Reduction System] to optimize aerodynamics. That’s just a partial list. All told, an actual race sends 1.5 billion data samples to race engineers who monitor the action from their paddocks.
Having access to data sets is far different from the utilization of specific data sets that you believe can optimize your marketing strategy. Ultimately, two goals need to be accomplished: 1) is to consistently, authentically provide to the client the experience that your brand promises, and 2) to deliver on that promise profitably.
It hasn’t been a banner year for New England foliage this Autumn. Still, there are places, however few, where Mother Nature offers a splash of color. Just be in the moment and patiently see…not just look.
All of what’s happening this time of year places me in and around appropriate elements: temperature, quality of light, temperament, creativity, among others. I’ll admit, this is my favorite time of year, the cooler weather being a preference of mine. My take is that all of us—like the plants and trees and the critters—undergo if not experience changes. Subtle, dramatic, melancholic, joyous: it’s all there if we allow ourselves to be more open, and less encapsuled by the rote of day-to-day.
There are some bumps in life that feel big–which is true–and then there are those bumps that we make much larger than we should. Studies have generally shown that once you get past the age of 50, your attitude, expectations and other attributes tend to improve. Translation: you’re happier about life because you recognize how far you’ve come. It’s often said that finding happiness and jettisoning the bad stuff can be made easier with help from family and friends.
Generally speaking—and regardless of gender—those 50 and older who say they have a “good, satisfying life” remain physically and mentally active, make a commitment to stay healthy, keep close contact with family and friends, and champion a strong, positive attitude. Enter the Red Hat Society.
Before “social media” became a common term, the RHS was already well into collective connectiveness. Like the innumerable groups we see on LinkedIn, such as the social media marketing group and various others, there’s a roster of common interests and attributes for like-minded professionals. But even before any of this was created, we are first and foremost social beings that need social interaction. For the RHS, there are 3 attributes: you must be at least 50 years of age, a woman and have a joie de vivre.
It’s one thing to read about groups or societies that enrich your own life, but it can’t compare to being in the thick of things. Case in point: the RHS lunch gathering in the Round Table Room of the Algonquin Hotel. One of several chapters in the Tri-State area, these bon vivants gathered to reconnect, to discover new connections, but above all, to have some fun.
I heard conversations that can be filed under “status” with sub-folders, one each for the kids, the spouse/significant other, the job, the vacation, and more. While I’m certain there were sad discussions within the constant din, much of what I heard involved a good amount of chuckling and laughing. And it was contagious. I got a kick being an accidental listener and observer.
Be kind, for everyone you meet is fighting a battle you know nothing about. Wendy Mass, writer & author
Carlo Centeno 