Nikon – Page 5 – Carlo Centeno

“Darkness and Light”

All photographs are accurate. None of them is truth.

Richard Avedon

The title to this post is part of an original from a documentary about photographer, Richard Avedon. In the early ’90s, Helen Whitney directed a film for American Masters [the PBS TV series celebrating artists from a variety of disciplines], “Richard Avedon: Darkness and Light.”

There are moments behind the lens/viewfinder where I get into a ying-yang state-of-mind. Specifically, I look to minimize technical aspects of taking a photograph and think, “Is the light seeking to take over the dark, or is the dark attempting to consume the light?”

As Fen Shui is to objects, why then can’t we do the same when trying to harmonize light and dark?

Summer Sea Wings

It was the earliest summer day I could remember in a long while. And it wasn’t even summer. Temperature records broke yesterday; it was 92F [33C] just about everywhere in New England save for points just south of Canada’s border. This early visit of hot weather “took” me to the sea shore.

They’re not particularly pretty. Their singing voice is far from being one though instantly recognizeable. They can make a mess of things in parking lots, boardwalks, the top of cars and awnings. But when they’re in the air, well, that’s a whole other matter. They are graceful gliders and with a even a mild wind, they’ll hover effortlessly in place.

This isn’t traditional birding by any means, but it’s close enough for me. Sea gulls could make good marketers. They can cover a lot of ground in a given area [market size]; they can quickly spot food at a distance [target audience] and they are persistent if not persnickety [a certain interactive style and management approach].

If they had an awareness for all things sartorial, sea gulls would have a certain spezzatura, a level of nonchalance, bravado and dare I say, a quiet confidence that fits their environs and the season they thrive in. They wear white, off-white or cream with contrasting shades of grey, black and brown. It’s always in style, en vogue for summer.

They don’t have the panache of a peacock, the grandeur of the golden eagle or the pixie-ness of the hummingbird. You would think that their commonality would make them the poster child of avian commodities. No, the standard bearer to that claim would be the nearly ubiquitous pigeon…followed by the sparrow.

Yes, sea gulls have become more audacious on a crowded beach, but who, if anyone, could resist an open bag of potato chips? Or Smart Food Popcorn[tm] or—an all-time favorite—Goldfish Crackers! Cut them some slack this summer. They are reminders that it’s time to put some block on your nose rather than have it at the familiar grindstone.

Spring part 2

Forecasting warmth…

Holiday Light

There are many reasons to celebrate the season, and I don’t intend to go into the “real meaning” of the holidays. To each his own, live and let live…

Juxtapositions: Color

Life is full of juxtapositions. My favorites tend toward the contrarian ends of range or spectrum. This particular example is not only one of color, but that of seasons as well. Warm versus cold, color versus monochromatic, wet versus dry, autumn into winter.

Landscape

There’s nothing quite like the landscape of the human face. Richard Avedon

These are recent portraits I took of my colleagues. What they all have in common is that they live in Berkshire County.

Mt. Greylock in the Fog

At 3,491 feet [1,064 meters], Mt. Greylock is the tallest peak in Massachusetts. On a clear day, you can see upwards of 90 miles or so. That wasn’t the case on this late-autumn afternoon. Still, the quietness and solitude of the place proved cathartic.

The Bascom Lodge on the peak allows hikers and those bitten by wanderlust to stay overnight though that recently ended when 5-inches of new snow fell the weekend of October 22, 2016. The Lodge reopens next spring.

Juxtaposition x3

I‘m unsure as to who lives inside the shiny, trailer home. Perhaps the building superintendant for apartments closeby? I am taken by the juxtaposition of 3 perception points in these 2 photographs. There’s the trailer home, the new apartments just behind it and the skeleton of what appears to be a very large factory, literally a shell of its former self.

Quorum

Night Light

What is a powerful brand made of…?

Ferrari. What comes to mind other than the obvious. Luxury? Exclusivity? Formula 1? Art? Engineering? History? Passion and Soul? You can add your own to the list. For as long as I can remember, I’ve felt that many things designed and made in Italy were objects in possession of a soul. From appliances, cuisine and fashion to industrial design, mechanical engineering and art, Italy’s portfolio of world-renowned brands are the stuff of dreams and much more. However, there is one brand that has an aura all its own, one that’s genuinely global in scale and scope.

Ferrari

Between the poles and across the hemispheres, no other brand stirs as much passion, approval, loyalty and emotional ownership. When Enzo Ferrari created his eponymous company, he put into motion more than a company. Ambition, passion, problem-solving and yes, art, were made manifest in his cars, first in racing, then in street-legal sports and GT cars.

What factors played into the creation of Ferrari, the brand?

Passion This is a must-have, a non-negotiable intangible that’s expressed in determination, faith in oneself, desire and ambition.

History There are no overnight successes. Powerful brands have a narrative. Properly framed [read: small beginnings to small victories to world-wide success], Ferrari took to heart his mission to produce race cars that were designed to win AND deliver an aesthetic unlike others on the track. Certainly this mission carried over to street cars. Ferrari’s history is important to the brand’s mystique and attractiveness; the company smartly uses history to enhance its position in the exotic car market.

Standing Out Powerful brands deliver consistency and a promise on quality. Not to be flip, but early on, Ferraris weren’t consistent with quality and reliability. However that has changed. In just the past 20 years, they’ve produced products that are wholly different from other sports cars. One thing is certain, when you see a Ferrari, it does stand out. If you’re fortunate to drive one, its performance also stands out across a variety of areas [acceleration, braking, steering, sounds from the engine bay and exhaust pipes and so on]. Proper positioning is part of standing out and the company manages this extremely well.

Value You can successfully argue that no one needs a Ferrari [or anything that speaks of luxury, for that matter]. The brand’s real value goes beyond the sticker. Emotional ownership and exclusivity fuels value; the sticker price reinforces limited production quantities as well. Ferrari markets its brand through careful licensing, merchandising, events and affiliations. Put another way, mortals like us can still feel part of the Ferrari brand, mystic and experience. Their online store demonstrates this because it promotes a sense of inclusion: we can’t afford the cars, but we can feel and show our admiration for the brand via jackets, bas, mugs, watches, caps, T-shirts, office accessories and more.