In the First Person

Hancock Shaker Village recently held the first of 4 dinners involving noted thinkers and authors.  The Food for Thought program involves a monthly dinner May thru August, and invites folks to “feed your mind, body and soul…with an illuminating author.” The first dinner quickly sold out as 76 signed on to chat and dine with former Massachusetts governor, Deval Patrick. Within an ambiance shaped by the Shakers [who established this Village in the 1700s] the evening proved intimate, friendly, and grounded. In light of our current political climate, I suppose anything could’ve happened regarding a discussion of Mr. Patrick’s life politique; politics has been a lightning rod of recent times, as we all know, attracting more negativity to the point of consternation and frustration.

That wasn’t the case here. Instead, I was reminded of the importance, indeed the significance, of seeing things in person and to hear experiences in the first person.  We are so immersed, so much more involved with our digital devices that I think we’ve lost touch on how to converse with verve, clarity, honesty, expression, sensitivity, empathy, integrity, patience, consideration, reciprocity and more.  It’s a sad state of affairs and while this is a gross generalization, therein lies a truism in my previous sentence: many of us spend too much precious time eyeball-to-eyeball, hand-to-hand with a keyboard, a touch screen and/or ear buds.

In this setting, we conversed with Mr. Patrick and listened to what he had to say. He was genuine and unpretentious in his greetings with old friends and in acknowledging the company of new faces. In a space that consisted of movers and shakers and critical thinkers from the Berkshires and beyond, it would’ve been all too easy to spot someone posturing. No, we all possessed a quality common to each in that room regardless of social or professional standing. We were–and still are–sentient beings, vessels filled with doubts about freedom of speech, decorum, political bipartisanship, populism, nationalism, etcetera ad nauseum.

Yes, having access to commentary and perspective through YouTube, Vimeo, Aeon, TED Talks and others is timely, convenient and important, but I, personally, feel that being there, of  being part of the gathering, is a different experience from those encountered online. When you’re surrounded by the event, you are indeed, part of the event. Many things become visceral and palpable, vulnerable and accessible, sensuous and profound. And while many communications can be paused or saved or added-to-my-view list, I’m reminded that with such gatherings, Life has no pause or rewind buttons. You are in the moment, beguiling a terrific gathering albeit brief.

 

 

Big Picture

This requires a short preface. Currently underway is a long-standing project to repair the viaduct that transports drivers north and south on I-91. It requires the replacement of span supports, expansion joints, drains, electrical conduit and more. A lot more. These first 2 images were taken with a telephoto lens, a 300mm, and it brings one closer to a detail or two, in this case a glimpse of workers, the newly placed steel beams, etc.

The next 2 images offer the same perspective but with a 50mm lens, which represents one’s normal field-of-vision.

Yes, it’s important to appreciate the finer details of many things, but sometimes seeing the big picture can add immeasurably to our understanding of what needs to get done.

Ambiance: Sensory Marketing

17-fushimi-1006887

I think we short-change ourselves more than we’d like to admit to, given our penchant for social media, texting, instagram and so forth. The convenience and immediacy of digital communications is undeniable. We expect such things. Yet as great as communications can be, nothing can replace being there, on location, in person, surrounded by a tangible reality that can touch all our senses.

17-fushimi-1006889

Great photography, video, journalism and storytelling can provide part of the experience, but what they can’t deliver is the visceral qualities that encompasses the milieu of the location.

For those suffering holiday [commercial] season stress…

“It’s not what you get, but what you think you’re getting…” Carlo Centeno

I‘ve said and used that one epigram countless times when teaching, when conveying nuances about branding, attribute positioning and when attempting to make sense of features and benefits not only in marketing, but across all that is Life, mine and others.

The holidays are tough for many. I’m not alone in this. Funny how art, music, literature, et al have a way of refocusing one’s POV. That POV may be for one moment, but it’s enough to shake you and pull yourself together to help find the best things within the moment at hand. And “best” does not have to be anything grandiose; small gems can be just as grand.

So on those days, when I think I’m getting blasted by the commercial beasts of the season, I remind myself of my aphorism above and recall the lyrics to this song, “Watching the River Run,” a timeless salve created by Kenny Loggins and Jim Messina.

16-westcatskills-1945

If you’ve been thinkin’ you were all that you’ve got
Then don’t feel alone anymore
‘Cause when we’re together then you’ve got a lot
‘Cause I am the river and you are the shore

And it goes on and on, watching the river run
Further and further from things that we’ve done
Leaving them one by one
And we have just begun, watching the river run
Listening and learning and yearning to run, river, run

Winding and swirling and dancing along
We passed by the old willow tree
Where lovers caress as we sing them our song,
Rejoicing together when we greet the sea

And it goes on and on, watching the river run
Further and further from things that we’ve done
Leaving them one by one
And we have just begun, watching the river run
Listening and learning and yearning to run, river, run

Written by Jim Messina, Kenny Loggins • Copyright © Universal Music Publishing Group, Gnossos Music / Milk Money Music

The Humphs…

humphs-for-prez-10-5-2016

I think I’ve seen just about everything this election year. It won’t get the best of me in spite of it. So, after conferring with my buddy, Humphrey, we determined that he is another option for the ballot. Humphs may not have fluency in diplo-speak and he doesn’t speak from both sides of his mouth [jaw?], but he will be honest about things…and you will know it.

Spread the word. You’ll feel in the dumps, if you don’t vote for Humphs!