Tag: Mindfulness

Planning Overload

Okay, the end of the year, the last month of the calendar if you will, is chock full of messages hitting us from all kinds of channels.  I’m referring to advertising & marketing messages. I’m overwhelmed with it all.

“For a limited time, you can own this…..enjoy the 10 for only 1 dollar/euro at your local…..make this the holiday to remember with special offers from….common reactions are allergies to the active ingredient, cramps, blurred vision, moodiness, sleepiness and in some cases, death….”  WTF!?

However, what I find even more overwhelming is the myriad of marketing tactics, strategies, resources, research et al, that are available to each of us [the marketing professionals]. Ms. Cook’s comment, naturally, is taken with a grain of salt, but it makes you stop and think about “planning.”  And for the most part, I’m convinced that we’re all over planned. Coupled to the planning are the actions deemed necessary for said plan to be successful. I translate that to, being “overscheduled” and thus feeling more overwhelmed.

Whether it’s marketing communications and strategies,  or making plans for your children’s activities, a vacation, an addition to a home, etc. etc., I’m convinced that there’s much to champion in the less-is-more school of thought. To wit:

  • I’ll stick with Plan A because creating a Plan B or C is going to take even more time, more minutiae, workbooks, versions, hotlinks, B-rolls, post-production, trips to the copier, make more PDFs….OMG!
  • Regarding Plan A, I prefer to make smaller mods to line and action items. My options are: edit or delete. So what I have is still my original plan, but with tweaks
  • When my daughters were growing up, after-school activities were encouraged, but within reason. There was none of the practice/games after school followed by Key Club, music lessons, etc. that seem to be the norm for each school day, week in/week out
  • Less is more when it comes to time on hand. I didn’t drive to the ends-of-the-earth just to get them from one activity to another, then back home
  • Less is more: I pull into the garage with more gas in the tank; we eat dinner together; limit perfunctory questions and remarks wherever possible [what was the most interesting thing that happened today? vs. so, how was your day?]
  • Less is more: a lot less time in front of a screen [TV, computer, vid game, e.g.] and more reading, you know, a book

The end game is something I relish. I envision a plan not to plan anything at all.

[Really] Low Tide

The claim is that “over 160 billion tonnes of seawater flow in and out of the Bay of Fundy twice a day.”

I would be grateful if I could purge my mind of all the thoughts and sentiments that don’t add to my quality of life. If I could do that twice a day, I wouldn’t be sure if I’d be a more genuine version of myself. Hence, perhaps once a day would be sufficient. Let’s not get greedy now…!

It is what it isn’t…

Contrary to the expression, “it is what it is,” I’m reminded that many things in our day-to-day lives aren’t what they appear to be.  What it is, is often isn’t.

It comes in many forms, but this spectre of self-doubt, worth, value, meaning, purpose,etc. is more apparent now than ever. We may not say or admit to it, but I sense many from all walks of life are experiencing an existential crisis.

We may not feel smart enough. Or attractive enough. We may think, “why don’t I have more of what he/she has?”  The forces of social media, the rise of celebrity status, the persistent beat of consumption, the increasingly divisive discourse of “I’m right, you’re wrong” all contribute to this hunger for meaning and purpose.

But the larger question shouldn’t be, “why are so many things messed up?” Ask yourself, “what can I do to make life a little easier for someone else?” At the end of every spinning class, our instructor encourages us with these directives: believe that you can do what you plan to do and if you want to feel good about yourself, do something good for someone else.

Solitude Found

However I feel and wherever I am, I try to find solitude. It’s a quiet that renews me because I can be myself.  Solitude encourages me not only to reflect, but to jettison the ill-feelings of comparisons and expectations.  The Rolling Stones, rock classic, Satisfaction, is so very telling:

“…When I’m watchin’ my TV and a man comes on and tells me
How white my shirts can be
But, he can’t be a man ’cause he doesn’t smoke
The same cigarettes as me…”

I’m not equating isolation with solitude, as the former suggests being devoid of sensory inputs.  No, this is about a mindfulness that keeps at bay the disquiet of our modern life.  Turn off the radio, the TV, the podcast, et al. Though it may be easier–if all too obvious–to find solitude when completely alone, that is unnecessary.  Solitude can manifest itself anywhere. Don’t you find solitude at a social event [even at work] when you can momentarily remove yourself to a space that doesn’t invade your thinking and feeling?  Step away, even for a moment, to find some quiet, some calm, some level of respite.

We’ve yielded to wanting impressions that don’t add genuine value to our sense of self: number of likes, tweets, comments, “friends”, postings and so forth.  Allow yourself to be your own best company.

Salutations

Je sais que le printemps est là quand l’arbre Redbud est en fleurs. Et quand la lumière du matin est bonne, la journée vous accueille avec des sentiments positifs.

 

Quand le soleil brise l’horizon, les couleurs changent, mais les sentiments positifs demeurent. Si je ressens une journée difficile, je me souviens de cet arbre en fleurs.
Il a été planté il y a des années après la mort de ma mère. C’est elle arbre et c’est magnifique.

The 10,000 Hour Rule

Ten years ago, author Malcolm Gladwell published his book, Outliers, a NY Times Bestseller. In his book, Mr. Gladwell posited that to master a specific skill, a total of 10,000 hours is required. That’s the milestone to accomplish being the best, “to accomplish greatness” according to the author.

But once again, “greatness” and “the best” have varying metrics. Is any of this based on earnings? On the number of gold medals? The number of championships [world or otherwise]? Metrics do have a place, certainly, but winning cannot be everything.

If there is a dark side to marketing it’s this notion that aside from the hours required, you also need equipment, supplies et al of equal or higher quality. Marketing promotes aspirational consumption: if I have the best ______, then I have a better chance of becoming the best.

No….10,000 hours is an unreasonable expectation. Predictably, no one denies consistent practice is mandatory in order to reach a given standard or goal [especially your own]. However, my own “rule” is far simpler: give it your best and know it was your best. Save some time to enjoy other things in Life.

Penitence among the ruins

In my life, only 2 museums have profoundly impacted my psyche: The U.S. Holocaust Memorial Museum in Washington, DC and most recently the Eastern State Penitentiary in Philadelphia. As instruments for education, they are a means to an end.

The prison in Philadelphia was built to help those find and practice penitence for whatever crime they committed. Human nature can be flexible and adaptable across time, however, incarceration and solitary confinement has a way of bringing ruin to flexibility and adaptation.

With that ruin, even the strongest of men—and women—lose their hearts, emotions, everything, to spiritual atrophy.

If marketing is the means to help us remember a brand and its benefits, then the marketing of such museums is to reinforce the unimaginable cruelty were capable of, and to keep alive the most powerful and universal of virtues that are love and hope.

 

The Artistic Power of Self-Awareness

Dr. Stephen William Hawking was an amazing human being for many reasons. His recent death made me think that the realm of possibilities in life are practically endless. He was proof positive that we should diss “dis-” in disability. We all have abilities in one form or another. I recently attended a gallery opening for CATA [Community Access to the Arts].  Through an innovation known as Art Realization Technologies [see image below], people with physical disabilities get to express their artistic abilities.

So then, here on canvas, each one attributed to a person, is their artistic awareness of their individual sentience. Expressive. Personal and self-aware. Fragile. Powerful. Confident, each canvas like the artist, one of a kind.

Artist David Gardner with Red Bird, acrylic on canvas.
Artist Julie Raymond with Untitled 2011, acrylic on canvas.
Artist Carol Neuhaus with Outside the Box 2016, acrylic on canvas.
Artist Myles Tosk with Untitled 2008, acrylic on canvas.

CATA founder Sandra Newman [L] with Carol Neuhaus and Carol’s art trainer.
Yes, every piece is for sale and the artists along with CATA benefit from the sales.

 

 

The [early] Morning After

In less than a week, the northeast USA got hit with another storm. While many are so tired of winter, many more are really done with snow and the cold and wanting spring to arrive. Now.

With close to 10 inches [25 cm] of wet, heavy, snow falling overnight, the next morning did not disappoint for people like me.

With nothing but stillness and silence all around me this morning, I thought of Dan Gurney, an incredible achiever by any standard, who said something to the effect of, “If you see something and can make it beautiful, but choose not to, what does that say about you?”

 

Evergreen

The Berkshires

Road photography. It’s a cousin to street photography, but instead of strolling along sidewalks, I’m in a car driving to nowhere in particular,  just to immerse myself in a tempo and ambiance that has little to do with work. At times I also take along my journal and if nothing arouses my visual creativity, I take the pen to the paper…or vice-versa.